Victoria’s Secret Models: Then and Now

Victoria’s Secret, the lingerie and fashion brand known for its iconic runway shows featuring beautiful models in elaborate lingerie, has been a mainstay in popular culture since its founding in 1977. Over the years, the brand has featured some of the most famous models in the world, many of whom have become household names in their own right. Let’s look at some of the most famous Victoria’s Secret models – then and now.

Gisele Bundchen

Then:

Gisele Bundchen is one of the most famous models ever walking the Victoria’s Secret runway. She began modeling for the brand in 1999 and quickly became one of its most recognizable faces. Bundchen was known for her signature walk and ability to rock the elaborate lingerie featured in Victoria’s Secret’s runway shows. She retired from the runway in 2015 but continues to model and work in the fashion industry.

Mike Christensen/ GQ | Gisele Bundchen is one of the most famous and celebrated models in the world

Now:

Today, Bundchen is a successful businesswoman and environmental activist. She has been named one of the most powerful women in the world by Forbes and has used her platform to promote sustainable living and environmental awareness. She continues to model, most recently appearing in Chanel and Carolina Herrera campaigns.

Heidi Klum

Then:

Heidi Klum began modeling for Victoria’s Secret in 1997 and quickly became one of the brand’s most famous models. She was known for her bubbly personality and ability to pull off looks featured in the brand’s runway shows.

Now:

Klum is now a successful entrepreneur, television personality, and fashion designer. She has hosted and produced several television shows, including Project Runway and Making the Cut. She has also launched her fashion lines and has been a judge on Germany’s Next Top Model.

MIKE BLOOM/ PARADE | Along with a successful modeling career, Banks is also an author

Tyra Banks

Then:

Tyra Banks began modeling for Victoria’s Secret in the mid-1990s and quickly became one of the brand’s most famous models. To this day, she continues to model and work in the entertainment industry.

Now:

Today, Banks is a successful entrepreneur, television personality, and author. She has hosted several television shows, including America’s Next Top Model and The Tyra Banks Show. Banks has also launched her beauty and fashion lines and has written several books, including Modelland, a young adult fantasy novel.

Adriana Lima

Then:

Adriana Lima began modeling for Victoria’s Secret in 1999 and quickly became one of the brand’s most famous models. She was known for her stunning looks, captivating ability to rock the elaborate and luxurious lingerie featured in the brand’s runway shows, and her signature style. Lima retired from the runway in 2018 but continues to model and work in the fashion industry.

Now:

Today, Lima is a successful model, actress, and philanthropist. She has appeared in campaigns for high-profile brands, including Maybelline, Versace, and Miu Miu. Lima has also been involved in several charitable organizations, including St. Luke’s Roosevelt Hospital and the Brazilian Foundation for AIDS Research.

GETTY IMAGES/ TEEN VOGUE | Alessandra ranks among the richest supermodels in the world, with a diverse career line, ranging from modeling to fashion brand ambassador to fashion designer

Alessandra Ambrosio

Then:

Alessandra Ambrosio began modeling for Victoria’s Secret in 2000 and quickly became one of the brand’s most famous models.

Now:

Today, Ambrosio is a successful model, actress, and fashion designer. She has appeared in campaigns for high-profile brands, including Christian Dior, Ralph Lauren, and Armani Exchange. Ambrosio has also launched her fashion line, Ale by Alessandra, which features bohemian-inspired clothing and accessories.